Cannabis products are the latest craze in the market with its plethora of benefits and potential. With this, Carl’s Jr. wants to get on the trend and wants to test out on a cannabis-infused burger to be served in the restaurant on April 20.
A source said that the Rocky Mountain High Carl’s Jr. will start serving CBD-infused burgers.
The restaurant will be serving the burgers only on that day and may continue serving them if it is well-received by the public. This is contrary to beliefs that serving CBD burgers for one day may be a stunt. But according to Patty Trevino, senior vice president of brand marketing for Carl’s Jr., these burgers could have a permanent menu in the future.
“It is something that feels right for the brand. We are all about innovation,” she said in an interview.
Consumers are always trying out new flavors and seeking new products that can give them a new experience. With CBD and its health benefits, customers may get interested in it when infused in burgers. Imagine enjoying your favorite burger and enjoying the anti-inflammatory and relaxation benefits of CBD at the same time.
Carl’s is particularly targeting younger customers who are characterized with much open-mindedness and adventure in their palate with the addition of the CBD-infused burgers, and called them as ‘future Carl’s Jr. customers’.
“They are more open to different flavors of products,” he said during the interview.
It was in January this year the food chain hinted that they will be experimenting on a plant-based alternative to its signature burger. The experiment is said to take place in partnership with Beyond Meat. Months after dropping the information, the restaurant chain finally made it a reality.
“I was sitting down with our head chef Owen Klein, and we were talking about trends. We looked at ourselves and said, you know what, let’s try,” he said further saying that they came up with a checklist including CBD-infused food options.
Carl’s Jr’s plan to showcase CBD-infused burgers on the 20th this month came amidst massive crackdowns initiated by the Los Angeles and New York authorities who strongly prohibit CBD-infused food and drinks. Restaurant However, these crackdowns will be suspended for a while for the April 20 marijuana holiday.
In compliance with current FDA regulations, these restaurants will only be given a ‘grace period’ of selling cannabis-infused products only until July 1. This rule has been stated in a December 2018 notice from the health department.
Authorities have reportedly seized and embargoed cannabis products worth thousands of dollars since February this month, a move which is too early before the deadline of the grace period. Other crackdowns were also performed in states like Ohio, Maine, and Georgia in compliance with federal standards.
Meanwhile, a source documented twelve, cozy hangout spots and restaurants in the US that served CBD-infused food and drinks.
For example, the family-friendly pub in Portland Ankeny Tap & Table served a locally produced CBD hemp-infused beer named Two Flowers IPA.
Vegan restaurant, Chloe also stole the spotlight with its CBD-infused sweets, including brownies, cookies, and a rice crispy treat.
The James Hotel in Manhattan also included a CBD menu which includes a gorgonzola and pear salad, spicy meatballs, and an olive tapenade duo served with bread crisps. You can finish the sumptuous meal with their CBD-infused ice cream sundae.
Koku restaurant in New York also serves a delightful Zen bowl, which includes blueberries, coconut chips, and CBD-infused cacao toppings. This healthy dessert is said to help curb anxiety, pain, and inflammation while enjoying its great taste.
The Burlington, Vermont restaurant and pastry shop, Monarch & The Milkweed also got famous with its deliciously sweet line of CBD-infused chocolates and truffles, including the Little Chocolate Smoke Toke. Want to make your coffee stronger? Try their line of CBD-infused simple syrups for your coffee drink.