Much has been anticipated for the coming weed holiday on the 20th of April. One of these is the controversial, attention-grabbing Carl’s Jr. Rocky Mountain High burger. This cheeseburger is said to consist of two beef patties, topped with pickled jalapeños, pepper jack cheese, fries and its very own CBD-infused Santa Fe Sauce. When pushed through, this wonder burger would make Carl’s Jr the first ever major fast-food chain to add CBD on its menu.

Patty Trevino, senior vice president of brand marketing for Carl’s Jr., said in an interview that this is not just an attention-grabbing, public stunt as the fast food chain is really considering putting the CBD-infused burger in the menu permanently.

“It is something that feels right for the brand. We are all about innovation,” she said.

With all these CBD products in the market and the promise of more in the pipeline, the public is getting curious as to how it feels like to ingest CBD. The non-psychoactive chemical has been famous for its anti-inflammatory, relaxing benefits used in various products like gummies, lozenges, vapes, oils and even beauty products. But what else is to expect in Carl’s Jr Rocky Mountain High burger.

Because of its non-psychoactive characteristic, CBD will not give you a high like what tetrahydrocannabinol, or THC, the compound in marijuana does. And thus, a source advised the public to manage their expectations as this cheeseburger will not get you ‘blazed off.’ Bad news, isn’t it! On the other hand, the CBD in wonder cheeseburger may promote relaxation, relieves the stress and eases the pain of customer who want to seek solace in Carl’s Jr. after a long day at work. If you also happen to feel paranoid, anxious or stones due to the numerous responsibilities at work or in your relationships, hanging out at Carl’s Jr and savoring the taste of Rocky Mountain High might be the solution that you need.

Another source reckoned that the 5mg of CBD in this product may not give you that much-anticipated calmness and relaxation. In fact, manufacturers recommend that one must start with a higher dose to feel its effect. CBD on food may also become negligible and useless. This is how it happens. When ingested through a CBD-infused burger or smoothie, the substance will stay in the fat of the digestive system, instead of going to the brain and binding with your endocannabinoids to produce that soothing and calming effect. The complex processes in our digestive system will slow down the processing of CBD and thus the effect may be delayed or may not be felt at all.

To assure that CBD will bind immediately to your cannabinoids, try CBD vapes instead, or CBD oil taken under the tongue. These methods will allow CBD to hit your bloodstream directly. In general, researchers claimed that ingested CBD is less efficient and effective. The amount of CBD also matters, and to reduce anxiety, one must need to consume the effective dose of 300 mg. There also varying CBD dosage requirements in treating various types of diseases in terms of its severity.  For sleeping disorders, one needs a dose starting from 40 mg to 150 mg before bed. For cancer patients, 2.5 mg of THC may be needed to revive their appetite.

Anyhow, if the marketing campaigns for Carl’s Jr Rocky Mountain High got you curious, go ahead! Satiate your appetite as well as your curiosity. Rocky Mountain High will be available at $4.20 (which stands for April 20, 4/20) on Saturday this week. Go to Carl’s Jr restaurant located at 4050 Colorado Blvd. in Denver and bring some friends who may want to compare impressions and reviews with you about this first ever CBD-infused burger.